3 Tips to Grow Your Freight Brokerage Business

If you’re a freight broker, negotiation isn’t just your specialty, it’s an art. The best freight brokerages are pros at staying on top of the ever-evolving logistics industry, so they always know the best prices, routes and networking to give carriers top performances.

With that being said, how can freight brokerages keep up with the transportation sector to grow business and foster a 5 star reputation? In this post, we’ll give you 3 helpful tips to try out!

Get experience

If you’re a beginner when it comes to brokerage, experience is paramount in order to provide shippers and carriers with the best deals. 

A smart way to accomplish this is to partner with a trucking company. 

Not only does this give you instant access to numerous connections on every level of the logistics spectrum, but you get ample experience and resources that help boost your business considerably- and it’s all in one place with a supportive team.

Plus, since you are representing an established company, your reputation glows as well, putting your brokerage skills on everyone’s radar.

Value your customers

Moving freight isn’t just about finding the best price, it’s also about service. One way you can stand out from the competition is by adding value to your services. 

Don’t just match up carriers with a solid plan, what can you add that will benefit their unique business? Start by developing a strategy for capacity sourcing, keep communication open and aim to build trust with carriers by taking the time to get to know them.

Keep learning

As mentioned above, the transportation sector is constantly changing. It’s imperative to stay on top and adapt to changes by being proactive, such as investing in training and the latest technology. 

Now, you don’t have to spend oodles of money to get educated. There are plenty of free or low cost learning resources that can be done online, according to your busy schedule. This can include webinars, case studies or white papers. 

If you partner with a trucking company, inquire about special programs that are available- reputable companies will offer these types of benefits to help their team flourish.

Technology wise, download the latest apps...all it takes is a tap of your finger on a screen! There are numerous apps that streamline the supply chain, such as GPS tracking, fuel efficiency and delivery logs. 

Not only does new tech make your work life a little bit easier, but it shows your customers that you embrace the latest technology designed to improve overall efficiency and accuracy.